Pilot Scheme for Characteristic Local Tourism Events

The Pilot Scheme provides funding support for event staging, marketing and promotion for visitor-targeted events that are related to arts, culture, festivals, dining and sports, and embody characteristics that are uniquely Hong Kong, with the aims of diversifying the city’s tourism product offerings; attracting local and overseas media coverage; increasing visitor arrivals; and enhancing visitors’ travel experience in Hong Kong.


The applicant must be a Hong Kong-registered non-profit organisation (i.e. a local, bona-fide, non-profit organisation, such as a sports or non-governmental organisation, arts association or chamber of commerce) that will host an arts, culture, dining or sports event or festival (“the Event”) in Hong Kong on one or more days from 1 November 2020 to 31 December 2021.

The applicant must be the organiser of the Event, and the proposed Event in the application must:

  1. Incorporate Hong Kong’s local characteristics or unique attributes. 
  2. Attract total onsite attendance (including local and non-local attendees) of 5,000 or more (actual number based on the funding level), 10% of whom are non-local visitors. 
  3. Incur a total event cost of no less than HK$2 million (excluding in-kind sponsorship). 
  4. Attract local and overseas media coverage, raise the international profile of Hong Kong, create a branding impact, and attract visitors to come to Hong Kong specifically for the Event.