Intercultural Communicative Competence in Doing Business in China

Dr. Catherine Hua Xiang, Cross-Cultural Communication Specialist & Director at the London School of Economics and Political Science (LSE), unravels the nuances of effective communication in China. Her new book, 'Bridging the Gap' (2024), equips readers with the understanding needed to navigate cultural differences, making their cross-cultural interactions more successful and rewarding.

Unlock valuable insights into:

• An illustrative anecdote highlighting the subtleties and challenges of cross-cultural communication, setting the stage for an in-depth examination of various applied linguistics theories and strategies.
• Intercultural Communicative Competence: Understand how to bridge cultural and communicative gaps with China.
• Linguistic Theories in Practice such as Cooperative Communicative Competence, Linguistic Politeness Theory, Communicative Accommodation Theory, Rapport Management Theory, Conversational Involvement Strategies, and the SPEAKING Model.
• Building Rapport and Engaging with Chinese Business Culture: Learn techniques for effective context understanding and deeper engagement.
• Cultural Values in Language: Discover how language reflects cultural values and impacts business practices in China.

This essential webinar will enhance your ability to communicate and do business effectively in China. Gain the knowledge and tools needed to foster successful cross-cultural business relationships.

Please register HERE