The Consumer Series: China’s Gen X

With the Consumer Webinar Series, the EU SME Centre and European Union Chamber of Commerce in China invite you to explore consumption in China by analysing the spending habits of each generation. For the second event of the series, we will focus on China’s Gen X, or 70后, the generation born in the 1970s who came of age as the Reform and Opening Era was gaining speed.

The session will present their main spending categories, their online and offline purchasing platforms of choice, and how to reach them on social media and other channels.

Agenda