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Anita is senior director at Fossil Group Asia Pacific where she is responsible for GTM strategy and execution (Go-To-Market) of all Fossil Group owned and licensed brands (Fossil, Skagen, Emporio Armani, Armani Exchange, Michael Kors, Diesel, Kate Spade, Tory Burch, Elle, Sketchers, Puma and BMW). In 2007 she moved to Hong Kong to focus on developing the Danish brand "Skagen". In 2012 the brand was acquired by Fossil Group and became part of a larger portfolio which she now oversees. She joined the Danish Chamber of Commerce in 2014.
Fossil Group Inc. is a global company specializing in the innovation, design, and marketing of fashion lifestyle and accessory products including watches, jewelry, and leather goods. At the heart of Fossil Group’s vision is the commitment to fostering creativity and delivering the best in design throughout three core businesses: the Fossil brand, The Skagen brand and the Portfolio of internationally recognized brands. With over 500 company-owned stores worldwide, 4,000 wholesale locations, 15.000 employees and a strong e-commerce business, the company has a unique position in the global marketplace. Fossil Group’s headquarter is in Richardson, Texas with an APAC regional office in Hong Kong and an EMEA regional office in Basel, Switzerland.