‘Total Loyalty—The Future of Loyalty Is More Human and Creative Than Ever’ by Ogilvy

04-28-2022 1:00 PM - 04-28-2022 2:00 PM

Register HERE

When people think about loyalty, they think about points, miles, and sales. That causes some brands to ignore loyalty marketing altogether. But loyalty is much bigger than that. It's about creating brand advocates and inviting them to feel a part of something greater. It's about inspiring people, involving them, and rewarding them. It's about making them feel good every single time they experience your brand and for brands that recognize loyalty's future, these changes bring enormous opportunities.

During the session, our experts will dive into evolving customer expectations and how brands can meet them, will map out new trends in loyalty and apply them to various loyalty strategies, and will describe the components of Total Loyalty and how to activate them.

Speaker
Winnie Rasmussen (HK) & Jason Davey (AU)
Venue Name
Online Webinar